YOUR SUPERIOR FISHING HEADQUARTERS ...

WELCOME To our new website!  Craig, Jane, and the rest of the staff at Outdoor Allure welcome you to  the largest local fishing and sport shop website on Chequamegon Bay. Since 1997 Outdoor Allure has been bringing you the best products, information, fishing trips, and now lodging that Lake Superior and the surrounding region has to offer sportsmen and women. Browse our new, ever expanding website and please call or email us with any questions, comments, or suggestions. Thanks.

Outdoor Allure carries, and can equip you, with the best hunting accessories... Ammo, Tree Stands, Calls, Scents & Scent Eliminators, Archery gear, Blackpowder and Waterfowl supplies, and much more!

Chequamegon Bay is the Ice Fisherman's Paradise! We carry deep water Vexilars, Cameras, Augers, Portable Shacks, 3 kinds of locally made icefishing Tee Pees, tackle for everything from Bluegills in 3 feet of water to Lakers in 300. Locally made specialty baits like Beetles available too.

We RENT Equipment! Ice Augers, Ice Shacks, Fish Locators, and Underwater Cameras. At Outdoor Allure we can set you up... no matter what your season... we have it.. or we can get it for you. Stop wishing... Go Fishing!

Looking for a guide?  We have a fully licensed and insured guide service offering fishing trips on Lake Superior and inland lakes, as well as hunting trips. Check out our guide page for more information.

Get a trophy? Outdoor Allure has TWO local taxidermists available for making that memory last a lifetime. Good rates, and quick turnarounds are available with either Sportsmen's Dream, or Chequamegon Taxidermy. Stop in to see all the representative mounts hanging in the shop and lodge! We also deal in the best quality fish reproductions in the country. Release that 22 inch bass, or 25lb laker? We can guarantee you a repro mount that actually looks, and lasts better than a skin mount. Stop on in for rates and details. 

Mail order also available.  call us at the shop (715-373-0551) with your order for such items as specialty ice fishing Tee-Pee's, bobbing beetles & hoops, electronics, boat rigging equipment, and whatever else you may be needing... if they make it, we can order it and have it in stock for you in about a weeks time.

WINTER STORE HOURS Monday 6 AM - 4 PM Tuesday 6 AM - 5 PM Wednesday 6 AM - 5 PM Thursday 6 AM - 6 PM Friday 6 AM - 6 PM Saturday 6 AM - 5 PM Sunday 6 AM - 4 PM